Recently, on my YouTube show, my editor in chief Steve Unwin asked me a question that I thought was very poignant and interesting. Even more so than that, it felt daring. He wasn’t nervous to ask it. And it got me thinking about all the questions I’ve been asked as CEO of my company VaynerMedia. Some have really provoked me to think. Some have been filled with fluff. But overall, I realized that knowing what to ask if you are ever presented with the opportunity is incredibly valuable. So I thought I would put together this list of five questions I think every employee should ask their CEO in their life.
1. “What is your finish line?”